Blacktop Sailor - Creative Collective

Radically Tenacious

PROUDLY MIDWESTERN

The Who

We've spent our careers building brands. We've worked on the client side and led agency account, strategy, and creative teams on behalf of the world's biggest brands. Along the way, we gained coastal credentials while holding tight to our midwestern pragmatism. So we decided to combine the best of both worlds and start our own thing. Not because the world needs another agency (that's sometimes a consultancy), but because we like each other and we do our best work when we work together.

The Crew

ALI SIEGEL

Brand Management

Vintage Couture Collector
Down Syndrome Community Advocate
Blanket Fort Architect
Anglophile

Resident HBIC

Serious Hockey Player
Hack Golfer
Black Diamond Skier, Despite Better Judgement
Consummate Competitor

Resident Consigliere

SCOTT GATERMAN

Biz Dev & Operations

MADDOX

Creative

Daydreaming Imagineer
Illustrator/Artist/Toy Maker
Sneakerhead
Responsible Pyromaniac

Resident Maker

Public Policy Geek
Rain Runner
Melomaniac
Magazine Hoarder

Resident Contrarian

TYLER SCHARIO

Strategy

The How

Our process is rooted in collaboration from brief to execution. No matter the channel or medium, we'll search for the unexpected. We'll run toward the contradictions that make the world more interesting and brands more desirable. In part because that’s what’s worked for us, in part because that IS us, and mostly because we believe that’s the best path to creative solutions that work for both brand and business.

The What

OUR CORE SERVICES ARE DESIGNED TO SOLVE FUNDAMENTAL BRAND PROBLEMS

1

Brand Consulting

We combine sharp analysis with lateral thinking to create simple, focused solutions that serve as a compass for creativity.
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2

BRAND
DESIGN

We combine the science of audience attention with the art of brand expression to create identities, art, communications, and brand systems that stop people and then move them.

3

BRAND
Management

We combine traditional account service with a client-side acumen that prioritizes collaboration, relationships, and results under the constraints of budgetary and political realities.